Đăng ký bộ dự đoán đề thi IELTS, Sách/Tài liệu/Khóa học IELTS: LINK
Trong bài học trước, các bạn đã được làm quen với chủ đề phổ biến trong ielts là “Hướng dẫn tự học IELTS Speaking – Lesson 19: IELTS Environment”, bài viết này sẽ tiếp tục hướng dẫn tự học IELTS Speaking tại nhà với chủ đề IELTS Advertising. Bài học có tham khảo các nguồn tài liệu của các thầy cô IELTS nổi tiếng như thầy Simon, cô Liz, một số thầy cô IELTS 9.0 tại Việt Nam.
Hướng dẫn phương pháp tự học IELTS Speaking tại nhà
Bước 1: Dựa vào những hướng dẫn, các bạn soạn script câu trả lời cho từng câu hỏi cụ thể trong bộ dự đoán ielts speaking hàng tháng, hàng quý mà ieltsjenny.com cung cấp miễn phí.
Bước 2: Chỉ được dùng bước 1 trong khoảng thời gian ngắn, sau đó các bạn phải chuyển đến bước nhìn vào câu hỏi ielts speaking và tập phản xạ trả lời, vì lúc đi thi hay hồi hộp lắm, dựa hoàn toàn vào việc học thuộc script câu trả lời là chiến lược chưa thông minh, hãy tập phản xạ nói vì giám khảo sẽ dựa vào độ lưu loát và khả năng đọc vị câu hỏi mà có đánh giá khả quan cho band điểm của bạn.
Lesson 20: IELTS Advertising
a) Examples of IELTS Speaking Part 1 questions:
Examiner: Are there any TV channels in your country that don’t have adverts?
Candidate: No … they’re all commercial channels and show adverts all day long … too many really … and there’s also a lot of product placement going on … especially in soap operas where they place an item just behind the actors.
Examiner: Do you enjoy watching adverts on TV?
Candidate: No … not really … I hate commercial breaks during a film … it really spoils the flow … and during prime time viewing they seem to squeeze even more ads in than usual … celebrity endorsements also get on my nerves … everyone knows they’re only doing it because they’re getting paid.
Examiner: What are the best ways for ordinary people to advertise something they want to sell in your country?
Candidate: The simplest way is to place an advert in something like the classified ads section of a local paper … or there’s the Internet of course … there are lots of sites like eBay where you can buy and sell things online.
commercial channel: TV channels that make money from showing advertisements
to show adverts: to display adverts on TV
product placement: to advertise a product by using it as a prop in a TV show or film
commercial break: the short period during TV programs when advertisements are shown
prime time: the time during the viewing schedule when most people watch TV or listen to a broadcast
celebrity endorsement: to have a well-known person promote a product
to place an advert: to put an advert somewhere
classified ads: small advertisements often put in a newspaper or magazine by individuals
buy and sell: often used to refer to the buying and selling of items between individuals
b) Examples of IELTS Speaking Part 2 questions:
Describe an advert you once saw that was very effective. You should say
• where this advert appeared
• when you saw it
• what it was advertising
• and say why you thought it was so effective.
OK … well this was about 4 years ago … I was looking for some software to create videos … one day I got an email from a mailing list I’d signed up to … there was a link in it to a press release … a company had written something about a new product that was similar to what I was looking for … at the end of the press release there was a link to the sales page … I hadn’t heard of the company but I was interested and clicked the link to the ad …. what caught my attention immediately were the number of testimonials from people who had bought the software … I think testimonials are like the online equivalent of word of mouth advertising and are really persuasive … anyway … when I got to the bottom of the page there was a great big call to action button inviting me to buy … I was totally persuaded and ended up making a purchase … what made it so effective I think was the power of those testimonials … they’d been written by people very much like me … they’d had a need and the software had obviously turned out to be just what they were looking for … when you think that this was a newish company they wouldn’t have had any brand awareness at all … they probably wouldn’t have had much of a budget for advertising … obviously you wouldn’t advertise a product like this through the mass media on TV … they probably didn’t even have an advertising agency to support them …and yet they’d managed to create a great deal of brand loyalty from previous customers … I think that was really effective.
mailing list: a list of names and contact details used by a company to send information and advertisements
press release: something written by a company for newspapers and magazines and websites to share and publish
sales page: a page specifically used to promote a product or service
word of mouth: recommendations made by individuals to other individuals about a product or service
call to action: something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
brand awareness: how well people know a particular brand
mass media: large media outlets like TV, newspapers and magazines
advertising agency: a company that creates adverts for other companies
brand loyalty: the degree to which people continue to buy from the same brand or company
c) Examples of IELTS Speaking Part 3 questions:
Examiner: What is it that makes an advert effective?
Candidate: Well … when a company launches a product they have to consider the Internet … especially how it can be used to spread the word on social media … so in this context, a video that goes viral is probably the most effective type of advert you could make.
Examiner: What are the advantages to companies of advertising on the Internet rather than TV?
Candidate: I’d imagine the main advantage is you can reach your target audience much more effectively … if you bring out a niche product for example … or you have a tight advertising budget … you can advertise on particular sites that the people you want to reach visit … that’s not something you can do on TV.
Examiner: What things do advertising companies do that might give it a bad name?
Candidate: For me, the most irritating is cold calling … we must get two or three of these every day at work … then there’s junk mail that gets posted through the letterbox … and of course the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people.
to launch a product: to introduce a new product
social media: websites that enable users to create and share content or to participate in social networking.
to go viral: to quickly become extremely popular on the Internet through social media
target audience: the people a company want to sell their product or service to
niche product: a product that is aimed at a distinct group of people
advertising budget: the amount of money a company decides to spend on advertising
to cold call: to call someone with the aim of selling something without them asking you to do so
junk mail: unwanted promotional leaflets and letters
spam email: unwanted, promotional email
Danh sách 20 bài học hướng dẫn tự học IELTS Speaking Part 1 tại nhà: + Hướng dẫn tự học IELTS Speaking – Lesson 1: IELTS Holiday + Hướng dẫn tự học IELTS Speaking – Lesson 2: IELTS Relationships + Hướng dẫn tự học IELTS Speaking – Lesson 3: IELTS Technology + Hướng dẫn tự học IELTS Speaking – Lesson 4: IELTS Sports + Hướng dẫn tự học IELTS Speaking – Lesson 5: IELTS Food + Hướng dẫn tự học IELTS Speaking – Lesson 6: IELTS Education + Hướng dẫn tự học IELTS Speaking – Lesson 7: IELTS Work + Hướng dẫn tự học IELTS Speaking – Lesson 8: IELTS Health + Hướng dẫn tự học IELTS Speaking – Lesson 9: IELTS Books and Films + Hướng dẫn tự học IELTS Speaking – Lesson 10: IELTS Accommodation + Hướng dẫn tự học IELTS Speaking – Lesson 11: IELTS Clothes & Fashion + Hướng dẫn tự học IELTS Speaking – Lesson 12: IELTS Personality + Hướng dẫn tự học IELTS Speaking – Lesson 13: IELTS Business + Hướng dẫn tự học IELTS Speaking – Lesson 14: IELTS Physical Appearance + Hướng dẫn tự học IELTS Speaking – Lesson 15: IELTS Town and City + Hướng dẫn tự học IELTS Speaking – Lesson 16: IELTS Music + Hướng dẫn tự học IELTS Speaking – Lesson 17: IELTS Weather + Hướng dẫn tự học IELTS Speaking – Lesson 18: IELTS Shopping + Hướng dẫn tự học IELTS Speaking – Lesson 19: IELTS Environment + Hướng dẫn tự học IELTS Speaking – Lesson 20: IELTS Advertising
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